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A health information Web site featuring a nutritional supplement for calcium absorption is launched by SunPharma, Inc.  
Released:  2/15/2006 12:12:34 AM
Company URL:  http://www.prweb.com/releases/2006/2/prweb346344.htm
Last View 11/14/2008 2:58:32 PM
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Press Release:

SunPharma, Inc. has launched its direct-to-consumer, health information Web site with Cal-Mag FIZZ™ as its leading nutritional supplement for calcium and magnesium absorption. SunPharma is an online retailer and Internet-based resource for consumers seeking a nutritional supplement or health information. The company’s mission is to research, identify and develop the most effective, scientifically-based nutritional formulas so that its customers can benefit from the latest innovations in nutraceuticals and botanicals to improve health and to be informed about their health. To reach that goal, SunPharma researches the vast array of available blends of organic formulas targeting certain ailments and symptoms, then selects the most effective combination and blend of materials that best address the needs of consumers.

Cal-Mag FIZZ is an effervescent powdered nutritional supplement that is delivered in a highly absorbable form to allow for the maximum absorption of calcium and magnesium to strengthen bones and teeth. Flavors of the product include tropical fruit, mixed berry and lemon-lime. Cal-Mag FIZZ dissolves completely in water or juice with no mixing, making it a convenient way to get beneficial bone-health nutrients.

Low bone mass or osteoporosis is a major public health threat for more than 28 million Americans, 80 percent of whom are women. In the U.S. today, 10 million individuals already have the disease and 18 million more have low bone mass, placing them at increased risk for osteoporosis*. While certain people are more likely to develop osteoporosis than others, building and maintaining strong bones can be the best defense against developing the disease later in life. Early in the course of osteoporosis, there are typically no symptoms; this is why it is called the “silent” disease. Later, it may cause dull pain in the bones or muscles, particularly in the lower back or in the neck and, as the disease progresses, sharp pains may come on suddenly. It may be made worse by activity that puts weight on the area causing tenderness. People with osteoporosis may not even recall a fall or other trauma that might cause a broken bone, such as in the spine. Spinal compression fractures may result in loss of height with a stooped posture (called a dowager’s hump). Fractures at other sites, commonly the hip or bones of the wrist, usually result from a fall.

National nutrition surveys have shown that many people consume less than half the amount of calcium recommended to build and maintain healthy bones. For more information about Cal-Mag FIZZ™, visit SunPharma’s website at www.calciumsolution.com.

More about Cal-Mag FIZZ and SunPharma:

Cal-Mag FIZZ™ was first developed by Baywood International, Inc. (“Baywood”) (OTC BB: BYWD), a nutraceutical company specializing in the development, marketing and distribution of its own proprietary brands under the names Baywood PURECHOICE®, Baywood SOLUTIONS® and Complete La Femme®. SunPharma is an online retailer and resource for consumers seeking a nutritional supplement or health information. SunPharma distributes Cal-Mag FIZZ™ as its only calcium supplement. Please see www.sunpharmaonline.com for more information.

* Source: National Institute of Health Osteoporosis and Related Bone Diseases

Contact:   
SunPharma, Inc.
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800-338-3291



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