Digital Railroad, Inc., today announced it has named Paul Melcher as vice president of sales. Digital Railroad is the leading provider of Web-based application services for the professional photography industry.
Digital Railroad, Inc., today announced it has named Paul Melcher as vice president of sales. Digital Railroad is the leading provider of Web-based application services for the professional photography industry. Melcher, a seasoned sales and technology entrepreneur, brings extensive European market experience with top photographers and agencies, building on the company’s executive team expertise in the global photo industry. Melcher will be responsible for growing the company’s international membership of world-class photographers and buyers, and guiding innovative feature enhancements for the company’s online service.
“Paul’s entrepreneurial leadership and seasoned perspective on how technology can be used to connect and empower sellers and buyers will be a huge benefit to the members of our photographer community,” said Evan Nisselson, founder and CEO of Digital Railroad. “He has consistently been at the forefront of major technological advancements for the photography industry, and will provide tremendous insights into how we can further develop our features to efficiently enable our members to sell more images worldwide. His years of experience helping top celebrity, portrait, music, and entertainment photographers connect with major buyers will empower our members to gain lucrative exposure for their collections. Our team is pleased to welcome Paul to Digital Railroad.”
Paul Melcher brings 15 years of experience in leadership roles for world-renowned photography agencies and was named by American Photo as one of the “50 most influential individuals in American photography”. Most recently, he was director of North American operations and sales for Hachette Filipacchi Photo Group. In this role he doubled revenues for the US market in less than a year, and led integration initiatives for numerous prestigious agencies such as Gamma, Rapho, and TOP. As president of Abaca US, he led the company’s sales and production teams and cemented key corporate relationships with Knight Ridder Tribune, the Los Angeles Times, and PA photos, among others. As executive vice president at ImageDirect, Melcher guided the development of the company’s online real time distribution platform, streamlined workflow to enable better distribution of more images to key buyers, and managed relationships with corporate clients such as ABC, MTV, FOX, NBC, Atlantic Records, USA Today, and the NFL.
Melcher served as director of operations for London Features International, and held a number of executive positions at Corbis Images and LGI Photo Agency. Melcher holds a B.A. in Economics from Universitee de Paris IX, France, and a French Baccalaureate with honors from Lycee International, France.
About Digital Railroad
Digital Railroad is an application services company that is dedicated to solving the critical technical and logistical problems facing the creators and buyers of digital imagery. The company’s unique and comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. Through Digital Railroad, photographers are able to have a personalized and affordable online photo archive as powerful as that of a large agency. Digital Railroad’s membership base includes hundreds of photographers and dozens of agencies. Photographer membership currently spans 40 countries, specializing in topics such as sports, news, commercial, nature, and stock. Digital Railroad is privately-held and has offices in New York and Seattle. For more information about the company’s growing member directory and services, visit www.DigitalRailroad.net.
