For centuries kings and queens fought over the privilege of harvesting salt and minerals from The Dead Sea for the purpose of making natural skin care and beauty products. The secret skin care formulas of the ancient locals are now being used to treat wrinkles, acne and psoriasis and improve skin beauty and health.
Recently ABC’s Good Morning America ran a television special highlighting the benefits of natural skin care products made with minerals from The Dead Sea. The special said that “Today Hollywood royalty, such as Julianne Moore and Susan Sarandon, use products from the salty Dead Sea.” The reason for such fast growing popularity of Dead Sea cosmetics is the fact that these natural products are effective at combining beauty and health – treating wrinkles as effectively as psoriasis due to their high content in minerals essential to the skin’s health.
Today, studies have shown that more and more Americans are realizing that skin care is a vital part of looking younger and being healthier. Combined with the recent trend of moving towards more natural and chemical free cures and products, this is causing many to look for new – natural alternatives to skin care in a marketplace that is saturated with pharmaceutical treatments. Many of these skin care conscious people have discovered the non-oily creams, lotions and facial masks made with Dead Sea minerals.
It is no wonder that Cleopatra herself ordered Mark Antony to conquer the Dead Sea region so that she could build cosmetics factories on its shores which would use the legendary Dead Sea salt. The locals, however, were willing to die before giving up the secrets to making effective natural skin care cosmetics and so Cleopatra was forced to make a deal with them – one could call it the first “private label” skin care line. Today the secret recipes and formulas of the ancients have been discovered and are used in a wide variety of Dead Sea products. These products range from
Dead Sea bath salts, mud and mineral creams are also great at providing effective relief from Psoriasis, clear up acne, and treat eczema. According to the ABC special – “Gilaad says that heavy mineral concentration of over 21 different minerals is believed to help with skin problems, like eczema and psoriasis, plus aching joints and even fluid retention. The sea contains high levels of calcium, magnesium, bromide, potassium and sulfate. "The Dead Sea is the biggest, widest natural spa on earth," Gilaad said.”
Some Dead Sea skin products have other surprising applications. For example seaweed soap made with seaweed found in the salty sea – is great at providing cellulite relief. Others just like the fact that they can get relief from Psoriasis without resorting to harsh steroid creams and treatments. “We recently did a survey with our customers asking them what they though of the skin products they bought from us. The response was overwhelming and 99% very positive. People love they way these products make their skin look and feel.” - says Alex Keyan, President of Cleopatra's Choice – a leading importer and distributor of Dead Sea products in the United States. One customer wrote: "My husband gave me a variety of your products for Christmas. I have only been using them for a short time, but I am thrilled at the results already. I have told all of my family and friends. Even my husband, who has psoriasis, is amazed at the results we are getting. The salt scrubs are amazing and I love the mineral serum! My complexion is smoother and more radiant. I am even seeing some of the age spots fading on my face. Thanks so much!"
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