Impact Factory, a full-service, award-winning marketing firm, announced the launch of California Fine Properties, their groundbreaking new real estate marketing division. Utilizing technologies such as Podcasting, ambient advertising and complete Internet and print packages, the company’s mission is to transform real estate marketing by bringing a new level of creativity to real estate professionals. The company’s cutting edge marketing services will enable agents to market themselves more successfully, attract the best listings and market those listings much more effectively.
As California’s once-sizzling real estate market begins cooling off, real estate professionals are faced with the need to become more creative and effective with their marketing initiatives. The traditional “face and name” marketing technique that nearly every real estate agent uses is out of touch with today’s consumer. California Fine Properties’ mission is to provide real estate professionals with effective, consumer-centric marketing and advertising tools that connect with today’s audiences.
“We saw an exceptional opportunity to utilize our 20+ years of marketing experience working with small size firms to multi-billion dollar corporations, to bring a new level of professional marketing to the real estate industry. Our goal is to utilize proven marketing, advertising and branding techniques that will change the way that top real estate professionals market themselves and the properties they represent,” said California Fine Properties’ Founder Christina Frueh. “Some examples of our leading edge marketing techniques include our excusive Podcast HomeTour® technology that delivers video property listings to interested prospects, custom branded websites with city-specific Fine Properties web addresses such as GlendaleFineProperties.com and ambient advertising techniques that deliver clever advertising messages in unexpected places, like high-end salons and drycleaners, where audiences are most likely to be receptive to the messages.”
This time last year, real estate agents barely had time to install a yard sign before there were multiple offers on the property. Now, as the market normalizes, the move-up and prestige markets are leveling off. California Fine Properties is targeting the best and brightest real estate professionals who service these top-tier markets. The company will partner with individual agents and brokers, as well as real estate franchises, to greatly enhance the overall effectiveness of real estate marketing to consumers.
One of California Fine Properties’ first real estate clients, Stella Owen of Century 21 Crest, has just launched her new brand image and marketing message with tremendous success. Her soon to launch website, GlendaleFineProperties.com, is a great example of California Fine Properties’ fresh perspective on what was once before a very typical Realtor® website. “The marketing experts at California Fine Properties are a joy to work with,” said Stella Owen. “They are truly innovative and very creative in their approach to developing resources that are unique and effective. I would highly recommend their services to other real estate professionals who want to stand out and become more successful in this increasingly competitive profession.”
About California Fine Properties
California Fine Properties® is the real estate marketing division of Impact Factory®, an award winning, full service marketing company. California Fine Properties was founded to transform real estate marketing to bring a new level of creativity and professionalism to the marketing of real estate professionals. We believe that the traditional ego-centric “face and name” marketing technique that nearly every real estate professional uses is out of touch with today’s consumers. Our mission is to create effective, consumer-centric marketing and advertising tools that connect with today’s audiences, enabling agents to market themselves more effectively, attract the best listings and market those listings more effectively. Based on our many years of experience developing cutting edge marketing resources for small firms to major corporations such as HMS Host, Iwerks Entertainment and Jose Cuervo Intl., we utilize proven marketing, branding and advertising techniques that are revolutionizing the way that top real estate professionals market themselves. For more information, please visit CaliforniaFineProperties.com or call 661-310-3769.
February 2006 is Podcast Month at PRWeb. This press release distributed by PRWeb, the Online Visibility Company.
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