PubDistrict Entertainment Network (P3N), a new marketing division of Pub District Inc., targets the young and affluent nightlife demographic by showcasing its clients' goods and services through an innovative brand recognition strategy that uses all five senses.
Pub District Inc. announced today the launch of its new marketing division, PubDistrict Entertainment Network (P3N). Focused on creating brand appeal through sensory experiences, P3N showcases its clients' goods and services to an audience of millions within the nightlife demographic and pursues America's most coveted audience, 18- to 34-year-old young and affluent consumers.
"Our audience is very dynamic," said Hans Thurau, CEO of Pub District Inc. "They are constantly inventing and reinventing new trends in every type of industry -- from fashion to technology. They are diverse, multi-ethnic and representative of various professions and metropolitan markets."
P3N differentiates itself from other marketing firms by going beyond traditional brand recognition strategies and employing its new marketing weapon called "BASEfive," an acronym for Brand Appeal through Sensory Experience to all five senses. An experience is created by exploiting the lifestyle that the product reflects and by bringing it to life through a variety of strategic mediums, including nightclubs, concerts, special events and Web sites where the target audience can effectively "experience the brand." This style of marketing not only results in brand recognition but has a powerful impact by creating an experience that shapes and motivates the desires of the intended recipient.
Boasting a large online presence within the nightlife scene under the domain www.pubdistrict.com and a physical network of event venues and distribution points, P3N is well positioned to reach a broad spectrum of young consumers. According to IAB reports for 2005, these young trendsetters spend $200 - $400 online each quarter. Research shows that while other media drop off the radar, e-mail and the Internet usage continues to steadily grow. Online advertising spending also has seen increases as media buyers now view online daytime usage as the new prime time since people tend to be spending increasingly greater amounts of time online while at work.
Over the last decade, Pub District Inc. has provided online marketing services to more than 90 entertainment clients, such as MTV and the N9NE Group in Las Vegas. With deep roots in the nightlife scene and years of experience marketing to the nightlife industry, P3N's newest division is well suited to capture the attention of young, impressionable consumers.
About P3N
PubDistrict Entertainment Network, a privately held company operated by Pub District Inc. in Newport Beach, Calif., is a leading provider of advertising and marketing solutions to clients seeking to showcase their products or services to the nightlife demographic. For more information, please visit http://www.pubdistrict.biz.
Daniel Parks, Press Relations
PubDistrict Entertainment Network
4060 Campus Drive, Suite 130
Newport Beach, CA 92660
Office: 949-226-7419
FAX: 949-975-1833 http://www.pubdistrict.biz
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