Zephoria Inc. Destination Marketing division has launched a series of new Internet properties specifically geared towards meeting the needs of the luxury and affluent travel market. “We see the affluent travel market as one of the fastest growing and frequently under-served segments in the leisure travel industry,” says Dan Noyes, president of Zephoria Inc.
Zephoria Inc. Destination Marketing division has launched a series of new Internet properties specifically geared towards meeting the needs of the luxury and high-end travel market. “We see the affluent travel market as one of the fastest growing and frequently under-served segments in the leisure travel industry,” says Dan Noyes, president of Zephoria Inc. “We launched Aruba All Inclusive Resort (http://www.arubaallinclusiveresort.com) , The All Inclusive Resort (http://www.theallinclusiveresort.com), and My Luxury Charter (http://www.myluxurycharter.com) primarily to reach very focused component of this extremely active travel market,” says Noyes.
“While the general consumer has no problem using general travel portals, we feel that the affluent traveler has specific information needs that can only be found by providing a deeper level of service that is closer to concierge level than typically provided by the mass travel market,” says Noyes. Zephoria has focused on three very specific travel niches with the affluent market. Luxury Charters which focuses on private jet charters, luxury yacht charters, and executive ground transportation. Typically affluent travelers will consolidate their entire vacation as much as possible which means that they will use a black car service to get to the airport where they take a private charter jet either to a yacht they will charter or to an all-inclusive resort or villa.
“While phase one is strictly informational we are currently developing a network of charter jet, luxury motor yacht, executive ground transportation companies as well as all inclusive resorts that are geared to meet the needs of the affluent traveler,” says Noyes. The affluent traveler, as defined by The Mendelsohn Affluent Survey is defined as households with incomes of $85,000 or more and represents twenty-two percent of all households.
Zephoria Inc (http://www.zephoria.com). is an internet marketing company based in Rochester, NY. The Zephoria destination marketing division has also been responsible for the 2005 launch of EuropeanVillaRental.com (http://www.europeanvillarental.com) and consults with a number of internet based travel companies and traditional travel agencies.
