Hot Banana Chosen by Beaconfire as Web Content Management System, CMS, for Parents Action For ChildrenHot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has announced that Parents Action For Children has become the latest Hot Banana Web Site to go live.Barrie, ON (PRWEB) April 6, 2005 -- Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has announced that Parents Action For Children has become the latest Hot Banana Web Site to go live.Parents` Action for Children, formerly known as I Am Your Child Foundation, chose Beaconfire Consulting, an Arlington, VA builder of Web sites for nonprofits, to develop a new public Web presence. The effort included a new Web Content Management System, improvements to the online store and the creation of an infrastructure to provide content, communication, fundraising and activist tools for a coalition of organizations uniting on issues that matter most to parents and young children.In 1997, actor and film director Rob Reiner founded the I Am Your Child Foundation to focus attention on early childhood development and make it a national priority. Parents` Action for Children needed a professional services partner to deliver the re-branded look of the organization, develop the complex infrastructure needed to deliver its services and provide a constituent relationship management platform for its coalition partners.For its flagship Web site www.parentsaction.org, Parents` Action for Children chose Hot Banana, a cost-effective and easy-to-use Web CMS developed on a ColdFusion development platform. They also selected GetActive Suite for advocacy, donation processing and member management. Kurant StoreSense`s software was chosen for online product sales, providing a powerful but straightforward online store for the organization`s videos, CD-ROMs and booklets.Beaconfire directed the creative development of the site, which included determining a creative strategy and identifying target audiences. San Francisco-based online marketing firm Donordigital executed the creative design. Beaconfire then implemented the final design across the three major software elements: Hot Banana, GetActive, and StoreSense. The end result is that the three elements, while technically separate, provide a seamless experience for the user.Were very pleased with the results of the Web redesign, says Norman Rosenber, President and CEO, Parents Action for Children. Hot Banana has proven to be an excellent Web Content Management System and has met all our needs as a not-for-profit organization. Ongoing in-house content maintenance is now simple and easy to manage. The new site at www.parentsaction.org has many integrated parts, says Krista Lariviere, President, Hot Banana Software Inc. Hot Banana uses Macromedia ColdFusion which is easy to integrate with and allows different kinds of software to talk to each other. This has made the Web site a not-for-profit showcase demonstrating a unified set of online offerings and opportunities for this revitalized organization. Additionally, ongoing maintenance costs will be reduced, as Hot Banana allows the Web site manager to have total control of the content and promotional activities, such as fundraising, advocacy and external communications. Web CMS technology is now able to have an enormous impact on the not-for-profit sector.About Parents Action for ChildrenParents Action for Children is a national, nonprofit, non-partisan organization founded in 1997 by actor/director Rob Reiner to raise awareness about the importance of early childhood development and school readiness. Parents` Action for Children is the voice of America`s parents. It is a national non-profit organization dedicated to advancing the interests of families and young children. Parents` Action develops parent education materials, connects parents with one another and fights for issues such as early education, health care and high quality and affordable child care. It develops a wide variety of educational materials for parents, early childhood professionals, child advocates, health care providers, policymakers and the media.About BeaconfireBeaconfire Consulting is focused on helping nonprofit organizations to reach their goals and objectives through the smart use of Internet technologies. They offer the full range of services for creating a public Web site, Intranet, or Extranet: strategic guidance, project leadership, creative design and technical expertise, including objective software evaluation. More information on Beaconfire may be found at its Web site, www.beaconfire.com.About Hot BananaHot Banana Software Inc.s Web Content Management System - Hot Banana, powers Web sites for more than 171 companies worldwide. With the endto-end integration of Hot Banana content management, Internet marketing, search engine optimization SEO, and Web analytics modules, forward-thinking organizations can deliver customer-focused marketing at lower cost, faster and with improved results. Hot Banana provides a complete Web CMS platform from which to power the Internet marketing process from SEO to Web analytics, to workflow, to easy non-technical content change and campaign execution. This makes Hot Banana an ideal solution for online branding, communications, lead conversion, PR and event marketing. Clients include Algoma Steel, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, call 1 866-296-1803, or visit www.hotbanana.com.Press Contact for Hot Banana: David Terry, Director of Marketing,Hot Banana Software, Inc.(705) 792-3880 x222
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