A California based healthy food developer has shown that an Upstate New York company, Sassy Scrubs, has been able to market their products far beyond their normal use. Sassy Scrubs, a manufacturer of custom made scrub uniforms usually worn by nurses and doctors, was recently part of a kick-off celebration for a new product developed by the west coast company, Corazonas Foods.
As innovators of natural food products, the launch of “Corazonas” marks the first heart-healthy tortilla chip on the market. These chips contain natural plant sterols which have been credited in helping to lower cholesterol. They offer a tasty alternative to fat-laden snacks and help consumers become more health conscious in a fun, delicious way.
The company ordered Sassy Scrubs outfits in the print named “Celebration” to wear to their launch party and called them their “Party Heart-y” scrubs. With the focus on heart-healthy products, Corazonas also offered cholesterol screenings at the launch. Sassy Scrubs President, Karen Bradley, states “It was such an honor to have our product linked with such a healthy food product and a company looking out for the health of us all.”
Sassy Scrubs recently received another order from the food developer for more party-themed scrubs. This print, named “Ah, Balloonie”, features heart-shaped balloons which will be worn at the company’s trade show booth at the Natural Products Expo in Anaheim, California in March. It is expected that over 40,000 attendees will see Sassy Scrubs’ bright and colorful items worn by the food developer’s staff while they celebrate the unveiling of their newest product.
The Penn Yan, New York scrub manufacturer and internet retailer offers its products through an online store and sells to a broad international audience of medical, dental, veterinary and food service customers. Sassy Scrubs’ Bradley states “We asked why this particular company chose Sassy Scrubs to help them with their product launch and were told our website had the largest selection of fabrics and the most “fun” prints found on the internet. With over 1,000 prints from which they can choose their scrubs, we hope to be with them for their next new product launch as well.” Sounds like a healthy business partnership.
