Daily’s is unveiling a dynamic and interactive consumer advertising campaign to help create consumer awareness and drive trial for a new product line.
Daily’s, widely known for their premium fruit mixers and bar ingredients, recently introduced two new concepts that make delicious frozen and chilled cocktails easy to enjoy. Their new Ready-To-Drink line is available in a 10 ounce pouch for single serve frozen cocktails right from the freezer and a 1.75 liter Bag-in-Box for ice cold cocktails at the push of a button.
The campaign is designed to creatively inform consumers on the taste, quality and benefits of Daily’s new Ready-To-Drink products through a targeted print and Internet campaign that will run this summer. The print campaign will appear in high profile national publications including Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire, Health, and Fitness that reach 21-44 year old, socially active women during the peak outdoor entertaining season. The Internet component utilizes an online Yahoo banner campaign designed to drive consumers to the https://www.dailysgoodlife.com microsite. The microsite contains details and entry information for Daily’s “Taste the Good Life” sweepstakes program where consumers can enter to win a personal shopper with a $1,000 budget; a cleaning crew to clean the winner’s house; a chauffeur driven limo for the day; a massage, and a catered dinner party. Through the site, consumers can also receive eRebate purchase incentives and additional opportunities to enter the sweepstakes through the ‘tell-a-friend” viral marketing component.
“We want to make a big splash and introduce consumers to our new Ready-To-Drink line of products,” notes Tim Barr, Marketing Director for Daily’s. “Our objective is to encourage them to go to their local retail stores and purchase these great tasting products by offering great incentives like our sweepstakes, eRebate and tell-a-friend initiatives. We know consumers trust our brand to deliver the best tasting cocktail mixers. Now we are offering them no fuss, convenient premixed cocktails right at their fingertips -- it’s a natural.”
Daily’s new Ready-To-Drink print and Internet ads will debut this June and run through the summer. Traffic stopping display pieces and POS materials will be available to easily direct customers to the Daily’s in-store shelf set and displays.
