Press Release:
Analyze-This is a powerful, fast and easy-to-use analysis and visualization application designed for analysts and marketers. Analyze-This harnesses customer and transactional data from any touch-point or channel across your organization to create, build and maintain your customer insight and customer intelligence. (PRWEB) August 2, 2004 -- Analyze-It Technologies has clinched a major project to build a centralized Business Intelligence Solution for Gotocustomer. Gotocustomer, a leading marketing services company based in India has decided to use Analyze-This, the state-of-the-art Business Intelligence software.According to Mr. Ajay Girotra, Senior Vice President, Gotocustomer, "Implementation of Analyze-This has given GTC an all pervasive and seamless entry across verticals in the market place boosting tactical decision making with a customer-centric approach."Through Analyze-This the marketing analysts at GotoCustomers will be able to follow their train of thought to develop an in-depth knowledge and understanding of the customer needs and preferences.Mr. Ajay Girotra, Sr. Vice President,GotocustomerThus, allowing the users at Gotocustomer to successfully do the following activities:Customer segmentation and profilingCross-sell and Up-Sell analysisCustomer profitability and lifetime value analysisCustomer Key Performance Indicator analysisAcquisition and prospect analysisBrand, category and product analysis and managementLoyalty program and customer analysisCampaign performance, response and profitability analysisExternal enrichment data integration and analysisFounded in 2000, Gotocustomer is a Marketing Services company that helps organizations to build stronger relationships with their customers, partners and business influencers. Various valuable services offered by Gotocustomer are Direct and Database Marketing Services, Field Force Outsourcing, Call Centre Services, Event Marketing Services, Relationship Marketing Services, etc.Developed for decision-makers, the Analyze-This Intelligent and Profitable Marketing CRM solution reduces your reliance on IT and delivers rapid payback on your investment. Analyze-This is implemented on scalable and affordable PC platforms, typically within 30 days, creating positive impact and instant return on investment.Analyze-It Technologies has now major implementations in Asia-Pacific region and thus is slowly becoming a leader in the Business Intelligence domain in this region.Visit : www.gotocustomer.comwww.analyze-this.net
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