TemplateZone.com released an email marketing case study featuring a small business customer`s success using High Impact eMail, its email marketing software for small office and home office business.CAMBRIDGE, MA (PRWEB) September 23, 2004 -- BackgroundNew England-based seafood company Legal Sea Foods has set the standard for quality and freshness in the restaurant business for over 50 years. Renowned for fresh fare and providing an outstanding dining experience, Legal Sea Foods has built a loyal following of customers who keep coming back year after year to its 26 restaurants in America. Dick Syatt, Legal Sea Foods Director of Guest Relations, manages the Legal Sea Foods VIP Program, an ambitious, customer-focused program with approximately four thousand members. VIP members receive news updates, invitations to VIP parties and other special offers. Legal Sea Foods GoalsMr. Syatt is something of a promotional savant, having spent years as a radio talk show host and nightclub promoter. His initial email communications to VIP members were composed as plain text email. Unsatisfied with the look and feel of the text email, Mr. Syatt started to look for an email software package that would allow him to compose and send HTML email (with images, colors and hyperlinks) with a more promotional look and feel. Mr. Syatts primary goal was to create eye-grabbing email that would get noticed, look professional, stand out and be read by the VIP people. He had two secondary goals. First, he had to find a system that would be compatible with his contact management database ACT!, where all of his VIP member contact information is stored. Second, he needed to make sure his recipients would be able to view the HTML email, regardless of the email program they were using.High Impact eMail Gets the Job DoneCompatible with ACT! contact management software, providing dynamic and professional HTML email template designs and compatible with nearly every email program on the market, High Impact eMail met each of Dick Syatts high-level goals.Within days of installing High Impact eMail, Mr. Syatt was sending out promotional email to his VIP members. These emails typically took the form of party invitations, news updates about restaurant openings and special VIP-only dinner offers.Mr. Syatt also created default HTML email stationery using High Impact eMail. This enabled him to leverage the program as a one to one branding vehicle, as well as keeping in touch with the VIP members as an entity. Each email Dick Syatt sent included the Legal Sea Foods logo and distinctive color scheme. He was on a roll.Because High Impact email templates are compatible with ACT!, Mr. Syatt was able to segment his VIP member list, for sending email campaigns based on target restaurant or geographic market. After organizing a grand opening party for a Legal Sea Foods restaurant in South Florida, he was able to send a High Impact eMail invitation to VIP members local to Florida.Positive Responses AboundAccording to Mr. Syatt, his VIP customers have consistently complimented him on the look and feel of his new email invitations and updates. Anecdotally, Syatt believes that about 70-80% of his VIP members responded to the emails in order to say how great they looked or to ask how he had done it. In his opinion, High Impact eMail has greatly improved the VIP program experience for members.Within the company, many of Legal Sea Foods 400 employees have expressed interest in Syatts new, branded email stationery. In the restaurant industry, where word of mouth and buzz can be huge components of success, Mr. Syatt knows High Impact eMail has given him an edge on the competition. His co-workers also recognize the value. In fact, the COO of Legal Sea Foods will soon be using HTML email stationery from High Impact eMail in all of his email communications.Looking ForwardDick Syatt is even more excited about High Impact eMail now that a new version has been released (version 3.0). He plans to incorporate a new, regularly sent VIP Program newsletter into his email campaign calendar. He also has plans to include more images in his emails (party recaps, for example), now that ReadyShare makes it so easy to upload and insert images into emails. The Happy Customer"In the time I have been using High Impact Email, I have amazed and amused Legal Sea Foods VIP guests with great looking invitations, professional stationery and gotten a great response while doing it. I cant recommend High Impact eMail highly enough to event planners or customer relations professionals."- Dick Syatt, Director of Guest Relations for Legal Sea FoodsAbout High Impact eMail 3.0Two versions of High Impact eMail 3.0 are available at TemplateZone.com: Basic and Professional. The Basic version will retail for $49.95 and include 425 built-in HTML email templates. The Professional version will retail for $99.95 and include 780 built-in HTML email templates plus the powerful mail merge feature for sending bulk email to contact lists. Learn more about High Impact eMail 3.0 at http://www.templatezone.com/html-email-software/high-impact-email.aspAbout TemplateZone.comTemplateZone.com (http://www.templatezone.com) is an online store that sells software products designed to increase small business and home office productivity. Along with High Impact eMail, TemplateZone.com also sells templates for Microsoft Office, employee handbook software, business plan software and marketing plan software.About Legal Sea FoodsNew England-based seafood company Legal Sea Foods has set the standard for quality and freshness in the restaurant business for over 50 years. Visit them on the Internet at http://www.legalseafoods.com
