One of the world's most respected advertising/design creative competitions, the One Show, recognizes Albuquerque's 3 and Thielen Designs for identity campaigns, along side shops from New York, London, Singapore, Montreal and Cape Town.
The One Show, one of the most respected international creative award shows, gave merit awards this week to Albuquerque advertising/design firms 3 and Thielen Designs, two of the city’s newer creative shops. Winners were selected from nearly 17,000 total entries from over 55 countries, according to the One Show's website, www.oneclub.org.
The One Show is a competition judged by top creative leaders from around the world. Acceptance into the annual publication is considered a top career achievement in advertising and design circles.
3's award-winning design was for the agency's corporate identity package, which humorously indicates “3 things to know” about each employee and the agency itself, including tidbits such as “3 was almost called 12,” “3 is the second smallest prime number,” and “No one at 3 can really play golf.”
Thielen Design's award-winning entry was also for its own corporate identity. It features a retail look that uses UPC-like codes and two-cent price stickers. The concept was based on the fact that the company is in the business of selling its ideas, just like any other business has to sell its own products or services.
"Branding happens at all levels, and a smart identity package allows a company to communicate its personality in a unique way," said Sam Maclay, creative director of 3.
"This recognition shows that high-caliber work is being done in New Mexico, and that big city shops aren't the only places to go for exciting ideas," said Tony Thielen, founder of Thielen Designs.
More information about 3 can be found at www.whois3.com or by calling 505-293-2333.
More information about Thielen Designs can be found at www.thielendesigns.com or by calling 505-205-3157.
