National Telecenter, a leader in direct and interactive marketing and lead generation for the mortgage and debt elimination industry, has officially launched their pay-per-inbound-call program today.
National Telecenter’s new business model allows clients, typically mortgage and debt advertisers and lead buyers, to benefit from both worlds. They benefit from the advertising that’s placed out in the market to drive the inbound calls, as well as the inbound calls received – almost always highly interested prospects. Clients pay only for results – the inbound mortgage lead or debt lead call – and don’t pay for any of the advertising used to generate the call.
CEO, Chris Consorte, says "Charging clients for results is something that’s inevitable in the entire advertising industry. It seems the days are over where clients will simply hand over a large budget and give a marketing agency the thumbs-up to get started – without really knowing if they’ll actually get results. We’ll eventually bring this model to other industries, but we’re concentrating on the mortgage lead and debt lead business for now because they’re long-overdue for a solution to high-quality leads – especially in the mortgage market where it’s pretty much saturated."
The initial pay-per-inbound-call program launched three months earlier but was limited to testing media – open only to a few select clients. Consorte went on to say, "We had no idea which outlets, TV, Radio, Print, Mail, Internet, would perform best. It took some trial-and-error, but we really listened to the clients receiving the calls and were able to optimize the campaigns for the best quality inbound calls. The lead generation business is tough, let-alone mortgage leads and debt leads, so creating the instant gratification clients get when their phone rings with interested prospects took a lot of market testing."
Paying for inbound phone calls is not a new concept as many online companies are jumping into the space. However, specialization, like in the case of National Telecenter, appears to be the key. Consorte added "Offering inbound calls to every industry initially sounds tempting – until you realize you need to have hundreds of weekly media plans to deal with your thousands of clients within several industries. It could get out of control quickly."
National Telecenter is a division of Integrated Direct LLC & Integrated Interactive LLC. The Integrated companies, specialists in lead generation for the mortgage and debt industries, were formed in 1999 and are based in New York.
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