Financial advisors are getting their toughest referral prospecting questions answered during a month-long referral clinic and blog-a-thon sponsored by Horsesmouth, LLC. The event, which started May 15 and will last through mid-June, is being hosted on Horsesmouth's new referral blog,
Financial advisors are getting their toughest referral prospecting questions answered during a month-long referral clinic and blog-a-thon sponsored by Horsesmouth, LLC (http://www.horsesmouth.com).
The event, which started May 15 and will last through mid-June, is being hosted on Horsesmouth's new referral blog, Automatic Referrals.
The Automatic Referrals blog site is exclusively devoted to helping advisors improve their referral business, said Sean Bailey, editor-in-chief of Horsesmouth.
"Advisors have a lot of anxiety about referrals," he said. "We want to give advisors a chance to get their stickiest referral challenges in front of the industry's best minds, so they can get the insights they need to ask their best clients for referrals."
Horsesmouth research of business development and marketing practices of financial advisors revealed that advisors are missing millions of dollars in new revenue and new clients because they don't have a consistent, disciplined referral strategy, Bailey noted.
The online referral clinic at the blog site is designed to get answers for advisors with tough referral problems. The featured questions have been culled from several hundred submissions made by advisors, including members of Horsesmouth, the daily online flagship service that helps advisors increase their sales, work with their clients, and manage their practices.
Each day, a new challenge is posted on the blog site and an industry expert answers the challenge. Some challenges already answered include:
*** Asking Top Clients for Referrals--Will I Look Desperate?
*** My Networking Group Isn't Producing Referrals--What's Wrong?
*** When Is Great Client Service 'Great' Enough to Ask for Referrals?
*** My CPA Won't Refer and Now His Son Is My Competition
*** Asking for Referrals With Letters--Can It Be Effective?
The event features: Bill Cates, Referral Coach International; Daryl Logullo, Strategic Impact; Bob Burg, Burg Communications; Robert Cobb, Ultimate Bank Advisor; Katherine Vessenes, Vestment Advisors; Mike Brizz, Referral Mastery; Mike Schultz, RainToday.com; Chris Holman, Affinity Networking Systems; Bryce Sanders, Perceptive Business Solutions; Dan Finley, Advisor Solutions; and Horsesmouth's in-house referral expert and company director, Miriam Lawrence.
Other featured experts include top advisors William Y. Smith, Gregory Gardner, Jay Eshbach, and Ginita Wall.
Advisors will be able to post comments and get follow-up questions answered throughout the month-long event, which runs from May 15-June 12.
Bailey said that Horsesmouth continues to receive so many good questions that even after the official month-long event ends next month, top challenges will continue to be featured on the blog throughout the year.
Visitors to the Automatic Referrals blog can also sign up to for a free, twice-monthly e-mail newsletter on referral marketing. The blog also includes links to a wide variety of web-based referral resources, including those from the Horsesmouth Membership site.
Last year, Horsesmouth published "Automatic Referrals: How to Instill Discipline in Your Referral Strategy and Guide Your Clients to Deliver Perfect Prospects Every Time." The report is available to individual advisors through the Horsesmouth Store.
In addition, Horsesmouth develops custom value-added programs for asset managers and brokerage firms who want to help financial advisors overcome referral anxiety and get more and higher-quality referrals.
About Horsesmouth
Horsesmouth's flagship product is a daily, online service that helps financial advisors increase their sales, work with their clients, and manage their practices. Horsesmouth was founded in 1996 and is located in New York's financial district. For more information, visit Horsesmouth.
