The Networks Group (TNG), a wholly owned subsidiary of Turner Media Group (TMG), the leading provider of interactive, transactional media for TV advertising and programming in the United States, announced today that its Beauty and Fashion Channel will begin a programming relationship with the internationally acclaimed, Paris-based Fashion TV (FTV).
The Networks Group (TNG), a wholly owned subsidiary of Turner Media Group (TMG), the leading provider of interactive, transactional media for TV advertising and programming, announced today that its Beauty and Fashion Channel will begin a programming relationship with the internationally acclaimed, Paris-based Fashion TV (FTV).
The Beauty and Fashion Channel will have access to all of the latest Fashion TV programming from which to cultivate a daily six-hour block of haute couture programming and trend-setting style videos, including video diaries of top designers, interviews with leading models and an insider’s view of style at the most glamorous parties and fashion shows on the planet.
“We’re pleased to bring the latest fashions and styles from around the world to our U.S. viewers,” said Marc Krigsman, president of TMG’s The Networks Group, which programs and broadcasts The Beauty and Fashion Channel. “Fashion TV provides extensive coverage of the best fashion shows from around the world and looks inside the most exclusive fashion and celebrity style events. In line with our model of transactional programming, Beauty and Fashion Channel will link viewers watching FTV programs to transactions custom tailored to the beauty and fashion space. Viewers will be able to connect directly with sponsors and designers for unique offers and on-air purchase opportunities.”
From the runway to the showroom, The Beauty and Fashion Channel features the latest trends in fashion and style in an entertaining and informative platform. The Beauty and Fashion Channel is broadcast to more than 14 million U.S. viewers through DISH Network™ satellite TV nationwide and on regional Time Warner cable TV systems. The Beauty and Fashion Channel will feature video clips from many of Fashion TV’s most popular programming, including “Models Talk,” “World Fashion,” “Vogue,” “Gorgeous Girls,” and “Midnight Hot.”
"Fashion TV offers key lifestyle programming for upscale consumers, store buyers and globe-trotters in search of the next big trend," said Orna Etkovich, vice president for North America, Fashion TV. “We have unique access to the most exclusive fashion and celebrity events all over the world. By adding FTV programming, The Beauty and Fashion Channel is joining hands with the acknowledged fashion programming leader in the industry and can deliver to millions of U.S. viewers cutting-edge fashion from the catwalks of Milan, Paris and New York.”
The Beauty and Fashion Channel is a unique interactive TV channel that provides advertisers a direct way to reach their core audience while giving viewers a transactional opportunity within a programming environment that is informative and entertaining.
“Fashion TV’s up-to-the-minute fashion runway previews and our ‘How To’ and “Product Showcase” fashion series provides a unique TV experience for viewers to see the most exclusive fashion styles while directly connecting with the fashion and beauty products and services they want,” added Wendy Borow Johnson, senior vice president of The Networks Group.
About Turner Media Group
Turner Media Group (TMG) is a full-service, turn-key provider of interactive TV advertising, direct response programming and transactional TV. TMG represents advertising media in various formats on eight of TMG’s targeted transactional TV channels: The Men's Channel, Men’s Outdoors and Recreation, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, America’s Preview and iShop TV. Comprised of two divisions, Turner Advertising Group and Turner Networks Group, TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors Comcast, Time Warner and Cox on a market-by-market basis. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, and Denver. Gary Turner Companies are not affiliated with Turner Broadcasting Systems, Inc. Visit www.turnermediagroup.com.
About Fashion TV
From Paris to London to Milan and every fashion capital in between, see it first on Fashion TV, the world’s largest 24-hour fashion network. Get the best seat in the house at exclusive shows, go behind the scenes with leading photographers and meet top models as they live the lives of the young, the beautiful and the Jet-Set.
Fashion TV broadcasts in 202 countries to over 300 million households. Based in Paris, France, since 1997, Fashion TV is broadcast on 38 satellites and over thousands of cable operators. Its content is focused on fashion shows, backstage, photographers, models and celebrities. The Fashion TV Website (www.ftv.com) receives over 800,000 unique hits per month with visitors watching an average of 12 minutes. In the U.S., Fashion TV reaches over nine million households and over 15 million households in South America.