The newest trend in online advertising is pixel advertising. Three young entrepreneurs who grew up in Miami, Florida, are taking advantage of this, by putting a twist on the traditional rectangular page with pixel blocks. The pixel advertising website,
The newest trend in online advertising is pixel advertising. Three young entrepreneurs who grew up in Miami, Florida, are taking advantage of this, by putting a twist on the traditional rectangular page with pixel blocks. The pixel advertising website, www.ownonlinerealestate.com has had a good deal of success so far.
“Own online real estate” is not your typical pixel advertising site. Their pixel area is a map of the United States, and they are introducing a new concept to pixel advertising. This concept is geographic targeting. If someone wants to advertise their real estate agency in Montana, they place an ad over a section of Montana.
“We feel that this is possibly the best advertising investment available to business owners today. Where else can you get 6 years of advertising on a well-trafficked website for as low as 100 dollars,” asks Kyle Haines, one of the three owners of the website. Kyle attends Boston College. Navid Zolfaghari attends the University of Florida, and Thomas Avery is enrolled at Arizona State University. The three young entrepreneurs went to high school together and graduated at the top of their class, with Navid and Kyle being Valedictorian and Salutatorian.
So far their site has been widely successful. They have ads all across their pixel map, including Seattle, Denver, Miami, and San Diego. The site has only been active for a little under 2 months, and they have already sold 4900 pixels, and are expecting more purchases this week. “The geographic targeting is a great tool for businesses. It is what gives businesses that advertise with us an edge over their competitors. Their ads will be seen by the people they want to see them,” explains Thomas. They have also implemented an interesting referral program. People, who refer companies to their site, can make a 10% commission on the sale.
The pixel industry is relatively new. Some believe it is going to surpass banner ads and popup ads in popularity. “A lot of the pixel advertising websites are in this to get rich quick,” Navid says. “Our site is unique in that we donate a portion of our profits to the American Diabetes Association. We feel that this is important, in defining our website as a community oriented place. We are adding message boards, and already have a blog. We want people to return to our site, because that will benefit the people that advertise with us.”
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