The first ever seminar covering Digital Asset Management, Marketing Operations Management and Global Branding in the Internet Age will be held in Beijing on April 4th /5th, 2005.(PRWEB) February 11, 2005 -- This seminar follows symposiums held in London, New York and Los Angeles during 2003 and 2004 to discuss these important topics.The Beijing seminar will feature as key note speaker and chair person, Michael Moon, who many consider to be the Worlds foremost Authority on Digital Asset Management.Mr. Moon is founder, CEO and President of California based Gistics, Inc. and has more than thirty years of experience in the technologies surrounding information technology. He is the author of Firebrands-Global Branding in the Internet Age [McGraw-Hill] and many other articles and white papers.In addition to Mr. Moon speakers will come from some of the worlds largest companies discussing their experiences with the challenges of establishing DAM systems and from vendors who provide products related to DAM, MOM or global branding.With its recent entry into the World Trade Organization, and with its plans to host the 2008 Summer Olympics, China continues to move to the forefront as leader in many areas of technology.Sunny Li who is managing the planning of the Beijing seminar said:With this seminar we want to make it clear that we are going to make China the world leader in the technologies surrounding Digital Asset Management, Marketing Operations Management and Global Branding.Michael J. Xu, who is working with Ms. Li regarding planning of the Beijing seminar said: This seminar will serve as the meeting place for DAM / MOM and global branding professionals from many industries to network with peers, discuss the practicalities of deploying and optimizing DAM / MOM and global branding systems, and understand what can be achieved with them. Every company or organization must use modern systems to manage ever growing masses of digital assets. Ms. Li and Mr. Lu said that: There will be opportunities for vendors and sponsors to participate in this Beijing seminar. Vendors will have an opportunity to present their new and innovative ideas to the attendees. Vendors and sponsors will be allocated seminar segments to present their messages.The DAM symposiums held in 2003 and 2004 in London, New York and Los Angeles drew speakers from many organizations which included:- BBDO- the worlds largest advertising agency- Sony Pictures- Nike,- Nissan Motors of North America,- Microsoft,- BBC News- Walt Disney Studios,- Universal Studios,- HBO- and many othersThe most recent DAM symposium held in Los Angeles attracted attendees from more than 270 companies and the list of attendees looked like a Whos Who of international companies. What is a digital asset? It is any item which is valuable enough to be stored digitally thereby allowing it to be transmitted electronically.What are Digital Asset Management [DAM] or Marketing Operations Management [MOM] ? These are systems which makes it possible to identify by category and type any digital asset and to store that asset so it can be easily retrieved, enhanced, added to, electronically transferred for internal use or for licensing or sale to external parties.Why is it important to have the most efficient system?Because as with anything else an efficient system saves money. Many DAM / MOM systems users report return on investment of as much as twenty to one.Indexing, storing, searching and retrieving material through metadata tags is the emerging technology of digital asset management (DAM) From: Why metadata matters; it greases digital wheels by Steven Vedro originally published in Current, September 10, 2001. [http://www.current.org/dtv0116meta.htmlFor additional information or to inquire about sponsorship or vendor opportunities in English please contact:Jim GaylordGistics, Inc.79 Barrack StreetHobart, Tasmania 7000 AustraliaEmail: Tel: (61) (4) 37887274For additional information or to inquire about sponsorship or vendor opportunities in English or Chinese please contact:Sunny Li at ,Michael Xu at or Li Jiaxing at Tel: (86)(10) 64892084
