What if clothing was allowed to surpass a line beyond modern-day boundaries, maintaining shape, color, sweat resistance, and a sense of overall comfort? A new clothing company, Logan Milan is making it possible by combining dri-release® with FreshGuard®, a unique type of performance fabric, with modern clothing styles to challenge current perceptions on everyday fashion trends. Logan Milan provides comfortable and stylish clothing, allowing individuals to benefit from the advantages of wearing intelligent clothing.
Fit, performance, fashion, style can all be summed up with two words — Logan Milan. Up-and-coming brother and sister designers Logan Milan Millican and Heather Ford developed their new business, Logan Milan Clothing Company, to create an innovative performance fashion line ideal for the lifestyle of young adults with trendy fashion sense and active schedules.
Millican, an avid tennis player, wanted to find clothing that not only looked fashionable while playing tennis, but was functional, too. Ford, a business major and fashion enthusiast, wanted to find comfortable clothing with trendy style. Ford and Millican came together to cultivate the idea of designing clothing that is functional, fits comfortably, and looks great.
"Being fashionable should never mean that you must decide between being stylish or comfortable," said Ford, co-founder of Logan Milan Clothing. "The clothes that you wear should always be both. That is what Logan Milan represents."
The company’s tag line "Wear what you love," encompasses Ford and Millican’s fashion points of view that when combined forge a one of a kind bond between style and comfort. Their mutual love of design combined with top of the line performance fabric creates the Logan Milan style.
"It is very exciting to see dri-release move into the fashion market. It is further evidence of its comfort and versatility, which is apparent to both men and women, as proven by Logan Milan," states Karen Deniz, Managing Director of Marketing at Optimer Performance Fibers.
The fabric actually works with the body and not against it, allowing the wearer to stay dry and comfortable under the stressful conditions of everyday life.
"Fashion should directly represent individuality. It should portray the core of an individual’s true style and character, going beyond all boundaries," said Milan co-founder of Logan Milan Clothing.
In Spring/Summer 2007, Logan Milan will introduce skirts, halter-tops, tank tops, shorts, capri pants, cargo pants, and polo shirts.
About Logan Milan:
The Logan Milan Clothing Company was established in 2004 by siblings Logan Milan Millican and Heather Ford. Headquartered in Southern California, the company features a mixture of modern, edgy, and vintage-inspired fashion designs. Logan Milan performance wear fabric consists of the following: dries 4x faster than cotton, resists wrinkling, keeps its shape and color wash after wash, will not discolor with perspiration, minimizes odor in the fabric, and the performance will not wash out.
For additional information please contact:
Logan Millican, Co-Founder
Heather Ford, Co-Founder
P.O. Box 5116
La Quinta, CA 92248
760-347-5383 or go to http://www.loganmilan.com
