Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga., will open two PGA TOUR Superstores in the Dallas, Texas area in spring 2007. The new stores, which will be approximately 65,000 to 70,000 square feet each, mark GTPS’ first stores in the Southwest. They will be located in the northern Dallas suburb of Plano.
Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga., will open two PGA TOUR Superstores in the Dallas, Texas area in spring 2007. The new stores, which will be approximately 65,000 to 70,000 square feet each, mark GTPS’ first stores in the Southwest. They will be located in the northern Dallas suburb of Plano.
The two new PGA TOUR Superstores will carry the largest selection of golf equipment, apparel, shoes, accessories and golf-themed home décor offered in the Dallas area. Tennis apparel, equipment and services will also be available and each store will have an indoor tennis court.
New Superstores Planned For Other Cities In Addition To Dallas
GTPS will also open additional PGA TOUR Superstore locations in Orlando, Fla.; Houston, Texas; Phoenix, Ariz.; and the Southern California cities of Los Angeles and San Diego in the near future.
“We’re very excited about opening our Superstores in Dallas in the spring and the additional markets in the near future,” said Bill Hamlin, chief executive officer of GTPS. “We offer expert assistance coupled with access to state-of-the-art technology and we carry an extraordinary inventory of products. At PGA TOUR Superstores, recreational players have access to the kind of resources that are available to the pros on tour.”
The PGA TOUR Superstore franchise was launched in 2004 with two stores in Myrtle Beach, S.C. By 2005, Golf Digest had named PGA TOUR Superstore the “Best Off-Course Golf Shop” in Myrtle Beach – a town that has nearly 100 golf shops.
In March 2005, GTPS opened its first Atlanta-area PGA TOUR Superstore in Roswell, Ga. Two other Atlanta-area Superstores soon followed and a fourth will open in the upscale suburb of Buckhead, Ga. in September 2006.
“Golf and tennis players like our stores because our top priority is helping them to improve their games,” said Hamlin. “We have experts on staff and we maintain an inventory that enables us to fit each customer with the club or racquet that’s just right for that individual.”
PGA TOUR Superstores provide golfers with an interactive, entertaining experience, as well as access to technology and services usually found in professional “Tour Vans” at tournament sites. Computerized swing simulators and launch monitors are in place to analyze a player’s swing speed, ball trajectory, launch angle and impact zone. Game improvement tools such as the SST PURE® Shaft Alignment System (PUREing) and the Balance-Certified — Golf’s Motion Balancing Adjustment System™ are available to adapt clubs to each individual’s needs. PGA of America and other teaching pros are on staff to provide lessons, adjust a swing and guide club fitting.
PGA TOUR Superstore is also the only retailer that offers a broad selection for golf’s fastest growing segments of golfers, women and juniors. Left-handed golfers also have more club options at PGA TOUR Superstore.
“The PGA TOUR Superstore concept is a huge hit in every location it goes to,” said Tim Finchem, PGA TOUR Commissioner. “By concentrating on game improvement first and giving recreational golfers access to high-tech swing analysis, professional instruction and equipment choices like the TOUR players have, Superstore is revolutionizing golf retailing. And it’s very exciting to see how PGA TOUR Superstore has begun to have an impact on the industry’s efforts to grow the game.”
ABOUT PGA TOUR SUPERSTORES
PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. Each Superstore is dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR’s exclusive PGA TOUR partner for off-course/off-airport golf retailing.
Two Superstores operate as Martin’s PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C. Three Superstores operate in the Atlanta area (Roswell, Kennesaw, and Duluth) as PGA TOUR Superstore; a fourth Atlanta location will open in fall, 2006 in Buckhead. All Superstores are focused on game improvement in golf and tennis, as well as growing the games. Each store offers swing analysis, golf instruction by professional instructors, club fittings, indoor practice greens, and hitting nets, as well as golf and tennis apparel, golf-themed home furnishings, and a vast selection of golf and tennis equipment. The PGA TOUR Superstore’s Web site address is www.pgatoursuperstore.com.
ABOUT THE PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2006, the three Tours will compete in nearly 120 events for approximately $325 million in prize money. Tournaments will be held in eight countries outside the U.S. and in 38 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours reached the $1 billion mark in overall charitable contributions in late 2005. The PGA TOUR's Web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, Fla.
