For Immediate Release - MEDIA ALERT July 11, 2006 Contact: Lisa Carver Telephone: 877.608.4300 ext. 11 Email: lisa@newmarketbuilders.com
Value Beats Volume in Retail Retail Readiness Expert Shares Ten Breakthrough Strategies for Increasing Your Value Proposition
BENTONVILLE, AR - Retail Readiness Coach, a division of Bentonville-based Newmarketbuilders, announced the latest teleseminar in their, ?Are You Really Ready for Retailers?? educational series. This series is aimed at helping aspiring and new product entrepreneurs place their products in todays major retailers. In this new teleseminar, Retail Readiness Coach, Carol Spieckerman, will discuss the emerging trend among todays retailers to make buying decisions based on high value, not just on sales generation. Ms. Spieckerman, president of Newmarketbuilders, said in a recent presentation, ?If you are remotely serious about doing business with major retailers, especially major mass retailers like Wal-Mart and Target, then you had better get to work on improving your VALUE proposition!?
Having pioneered and managed multi-million-dollar programs for Wal-Mart and Target prior to starting the firm and with major mass vendors comprising over 80% of Newmarketbuilders client base, Ms. Spieckerman is well-known for her depth of knowledge regarding retailer trends and best vendor practices. Based on this experience, Ms. Spieckerman will share ten breakthrough strategies for entrepreneurs and retail suppliers to increase their value proposition.
Seminar participants will learn: ? What "value" means to retailers these days . . . its more than low prices! ? Why RAISING your prices is easier in this value- based environment . . . ? Specific new retailer criteria for picking and choosing products and vendors . . . ones that many established vendors are ignoring TO THEIR PERIL! ? How small to medium-sized companies can leverage value to gain an edge over mega-vendors ? Specific ideas and catch phrases that you must incorporate into your marketing NOW! ? Uncovering and articulating the value in your current products (you may not need to change a thing)! ? How focusing on value makes line extension, licensing and pricing decisions a snap . . .
?Bottom line, this is the most important principal for retail vendors to grasp as they present new items to their retail customers and prospects . . . AND, current vendors must realize that every item in their arsenal, even those that already have shelf space, will be subject to review under these new standards. It is imperative that vendors big and small get comfortable with presenting and defending their value proposition,? says Ms. Spieckerman.
The seminar, conducted via teleconference, will be held on Thursday, July 20th, at 2 p.m. eastern daylight time (7 p.m. London, 1 p.m. central, 11 a.m. pacific). To register online, go to: http://snipurl.com/ValueBeatsVolume or visit http://www.retailreadiness.com. Ms. Spieckerman will conclude the hour-long session with Q&A. - - - - - newmarketbuilders is a full service marketing and management consulting firm base in Bentonville, AR. The firm is committed to building relationships and improving productivity within the retail vendor community. The firm functions as a liaison and advisor to vendors, licensors, licensees, and retailers with a particular focus on the mass channel. For additional information about newmarketbuilders or its subsidiary, Retail Readiness Coach, please visit http://www.newmarketbuilders.com. -- 30 --
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