JJB Teamwear Manager Steve Rhodes explains how JJB Sports chose Elucid CRM/supply chain software for its first venture into mail order - a new Teamwear division set up to cater for the many Sunday League, school and club football teams. By streamlining the order process, Elucid helped JJB deliver excellent customer service and cope with very rapid growth. In just two months of start-up it employed 35 people and was handling 600 telephone orders a day from its 450 stores.(PRWEB) December 20, 2004 -- Football, as the national sport, is an important pastime. At all levels of the game from Old Trafford to the local park, from Manchester United to the Dog and Partridge, players and organisers participate in massive numbers. As result of this, the requirement for football training and playing kit is significant and JJB Teamwear found itself perfectly placed to compete in this market.As the UKs largest sportswear retailer with a national retail network of over 450 stores and a design and manufacturing capability combined with an aggressive marketing and sales strategy, it had a massive opportunity to make serious headway in what it believed was a fragmented market. What JJB Teamwear lacked, however, was the IT software to cope with the demand that it was about to encounter. Having the right designs at the right price with enough stock to cope with demand is a pre-requisite in this market. However the orders need to be processed and delivered quickly, correctly and on time. This is where Elucid was to make its mark. Following an initial and several involved ongoing briefs, Elucid was introduced to the JJB Teamwear business. As with all major new projects, the process was one of evolution as unexpected situations develop Elucid was flexible and future-proof enough to cope with anything thrown at it.As JJB Teamwear comes to the end of its third season in the Teamwear market it is worth reviewing the progress made and comparing the promises with reality when looking at the way Elucid has contributed to the success of this venture.The marketing of Teamwear is a fairly complex one as the number of variables available on any one order is considerable and a back-up system, which covers all the various elements of the order process system, is mandatory. Prior to the implementation of Elucid JJB Teamwear didnt have the IT capability to operate in a rapidly growing mail order market.Elucid allows us to input orders directly onto the order process system and enables any on-going changes to be noted. Its capabilities relating to stock control, sales history, sales budgeting, purchasing, stock intake and margin generation are irreplaceable. Additionally, its ability as a database provider to produce information from all these elements is vitally important. By streamlining the order process, Elucid enables us to improve customer service. When a customer rings in, the operator immediately inputs the order, advises on stock, offers alternatives, and gives accurate delivery times. By reducing the number of people involved in the process, Elucid provides instant cost savings. Order fulfilment has speeded up, and team kits quickly ordered through the style/colour/size grid facility for multiple orders. Customer history is easily accessed, and value is added through the operators ability to suggest appropriate complementary items.JJB Teamwear has established itself as the leader in this market sector over a period of just over two years. This is a tremendous achievement when one considers the strength of mature and established brand competition within the market place. It has been made possible by several factors and one of the main contributors has been the benefits brought to us by the Elucid system.K3 is a publicly quoted company (London: KBT.L) and was formed out of the Enterprise Resource Planning software division of Kewill Systems just after 2000. As software authors for ERP and accounting software, K3 has approximately 1600 customers in the UK and abroad. SmartVision CRM, based on the standard Microsoft CRM application, is a product specifically developed for the manufacturing and supply chain industries over and above standard Microsoft CRM.Elucid software is the UKs market leading, multi channel business solutions with 1,100 users across the UK. Elucid has specialist functionality to support companies that have multiple channels to market covering catalogues, web, call centres, retail outlet, direct mail and much more. All Elucid products are developed around core Microsoft technology. For more information please visit www.k3btg.com or www.elucid.co.uk.For Further Information, Contact:Richard Thomas Marketing Director K3 Business Technology Group plc Case House 85-89 High Street Walton on Thames Surrey KT12 1BX Tel: 01932 251600 E-mail:
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