Digital distribution company E-Time System has integrated two authentication programs into their E-Commerce Web Solution. These authentication initiatives make Internet commerce safe and secure, for both buyers and sellers. They reduce a merchant`s exposure to fraud and "I didn`t do it" transactions while protecting cardholders from fraudulent use of their credit card.(PRWEB) January 29, 2005 -- "E-Time`s own web store, www.prepaidstar.com and the subsequent web stores of E-Time retailers and distributors were seriously exposed to fraud prior to this integration" reports Bruce Burke, Director of Sales & Marketing. The Prepaid Star website offers PINs for prepaid phone cards, prepaid wireless airtime and prepaid wireless phones to consumers on the web. Prepaid Star also also offers Event Tickets for local events nationwide. Selling a $100.00 PIN for Prepaid Wireless, then getting chargedback or defrauded is a serious loss of time and money. "We knew we had to find a way to ensure that the system was protected from chargebacks and fraud" notes Burke.Now E-Time`s E-Commerce Solution offers unprecedented protection from the burdens that e-retailers currently bear due to high fraud and chargebacks rates. Through compliance with the Verified by Visa, MasterCard SecureCode initiatives, internet merchants are protected from over 70 percent of the chargebacks they currently face in this card-not-present environment.Currently, over 230 million cardholders in over 25 countries have registered or are pre-enrolled for participation in the various authentication initiative programs. This worldwide participation makes it easier for online merchants to safely expand their business into international channels they previously stayed away from for fear of losing merchandise and being subjected to high chargeback rates. E-Commerce Features:Guaranteed Payment: Participating merchants are guaranteed payment for the authenticated transactions they process, meaning that fraud losses from lost merchandise as a result of I didnt do it transactions can now be eliminated.70 Percent Drop in Chargebacks: On average, customers who implement E-Time`s solution are realizing approximately a 70 percent drop in the number of chargebacks they receive on a monthly basis. With the drop in chargebacks they are able to eliminate their chargebacks fees (e.g., $15), and lost merchandise, as well as the associated administrative costs of dealing with chargebacks from a business operations standpoint.Lower Interchange Rate: Online merchants may even be eligible for lower interchange rates once they are compliant with the initiatives through the implementation of the software.Accept International Transactions: All of the 3-D Secure payment authentication programs are applicable worldwide. While the specific details of the program may vary from region to region, the bottom line is that 3-D Secure, for the first time, makes it safe for merchants to accept transactions outside the U.S., and provides extensive liability coverage.Reduced Operational Costs: Currently, most e-Commerce merchants employ a variety of fraud screening measures to protect themselves. A great deal of money, manpower and time is directed towards fraud prevention. However, with E-Time`s Solution enabled, merchants can eliminate much of the time and effort spent screening transactions and performing follow-up calls to customers and their issuing banks. 3-D Secure payment authentication has no False Postives or False Negatives. Either the customer is authenticated, or not. In the case of Verified by Visa, merchants are guaranteed payment on all Visa credit and debit card transactions, just for attempting to authenticate a customer, regardless of whether the cardholder is even participating in the program.Companies using our solution can now sleep at night knowing their inventory is secure both on the web and in their retail locations. Fraud is a major issue with E-tailers of prepaid products and services. Our new 3-D Security process eliminates this problem and makes it safe to sell PINs on the web.
