Bryan and Jeffrey Eisenberg, principals in the Future Now consultancy and co-authors of "Waiting for Your Cat to Bark?", offer hope to marketers caught up in crackvertising.
it's about making sure that existing traffic is pleased with the results of their visits. Who cares if more and more people come to a web site? Compare escalating traffic costs to Shop.org’s alarming reports that online retailers are consistently converting less of their traffic to sales every year since 2002.
The secret lies in Persuasion Architecture™, proven techniques for both acknowledging customers now have the upper hand and providing them with a delightful experience that encourages them to research, gain confidence, contact and/ or buy and then return.
About Bryan and Jeffrey Eisenberg
Bryan and Jeffrey Eisenberg founded Future Now, Inc., a New York City based consulting firm focused on helping clients understand their visitors in order to convert website traffic into leads, customers and sales. Their team of experts in interactive media, human behavior, online strategy, business development, communications and technology have decades of combined experience. With their Persuasion Architecture™ methodology and proven conversion rate optimization services, they help their clients define and surpass their goals. The Eisenbergs' previous book, "Call to Action," an overview of the principles and tactics of conversion rate marketing, was also a New York Times, USA Today and Wall Street Journal bestseller.
