Instant Karma Films, the recently launched eco-friendly spot company has just secured its first project, which will be the first carbon neutral commercial ever produced.
The commercial for Maybelline New York and Gotham Inc is to be shot in Shanghai where Instant Karma will recreate the streets of New York City and will feature actress Zhang Ziyi best known for her work in Memoirs of a Geisha and Crouching Tiger Hidden Dragon. Director Cameraman Larry Shiu will helm the spot for Instant Karma, who has a long- standing relationship with executive producer Craig Farkas from their previous partnership in Metro Pictures.
In addition to offsetting its carbon output and environmental impact through its donation and association with Carbonfund.org, Instant Karma Films has planted 1000 trees for this production in its commitment towards environmental restoration. The trees are planted through American Forests, the nation’s oldest nonprofit citizens’ conservation organization and is a world leader in planting trees for environmental restoration. Instant Karma, in association with Carbonfund.org, have developed a Carbon Calculator, which will soon be available on their website to all those who would like to work carbon neutral. The calculator will determine the CO2 emissions your business or production will generate and allow you to offset its environmental impact For further information about Instant Karma Films and its environmental initiatives please visit their website at www.instantkarmafilms.tv
Another 1,000 Trees for Maybelline New York from Instant Karma Films - Once again, director Larry Shiu of Santa Monica based Instant Karma Films has teamed with New York ad agency Gotham Inc. to produce another round of spots for Maybelline New York. The two adverts requ .. (61 Views)
Another 1,000 Trees for Maybelline New York from Instant Karma Films - Once again, director Larry Shiu of Santa Monica based Instant Karma Films has teamed with New York ad agency Gotham Inc. to produce another round of spots for Maybelline New York. The two adverts requ .. (58 Views)
