GiftTRAP's 1st annual Holiday Gift opinion poll unveils a costly chasm between those who give and those who receive;
* 65% wanted honest feedback if they gave a bad gift
* In contrast only 15% gave honest feedback to admit they didn't like a gift
* We've named this 50% disparity the 'Gift Gap'
The glaring double standard is that we mostly want to receive honest feedback, but we are unwilling to return the favor and actually give others this feedback.
This begs a very important question: How do we find a socially acceptable way of telling people we don't like their gift?
Our survey indicated that 68% of gifts were inspired by conversations with friends, thus our inability to be honest perpetuates the great re-gifting cycle. A complex bluffing game exists below the surface resulting in a mountain of wasted resource that fuels the re-gifting economy.
Our survey estimated each person gave $250 of unwanted gifts this Holiday and found 35% of gifts were unloved and that each person spent a little over $750. The lifetime cost per person of bad giving is $8,000 just on Holiday gifts alone.
Gift giving isn't just reserved for the holidays. When you think about it we waste money through out the year.
How are we going to narrow the Gift Gap and rid the world of unwanted gifts? Are you ready willing and able to give honest feedback next time you receive a gift? How will you begin conversations that reveal your passions that lead to better gifts?
With Valentines Day only weeks away we don't have long to wait to put this into practice.
About GiftTRAP Enterprises
GiftTRAP Enterprises is the publisher of GiftTRAP, the hilarious Virtual Gift-Giving extravaganza all wrapped up in a compact cube. Far from glorifying materialism, GiftTRAP is a board game designed to celebrate individuality and desire.
Think you know what your friends really want? Think they know you? Play GiftTRAP and find out. We know you'll be in for some big surprises and a lot of laughs.
So GRAB a GIFT BAG and take the mystery out of gift giving!
Source
GiftTRAP.com ran the poll over a four-week period beginning in early December 2006. Poll content and traffic were generated in conjunction with UsedCanada.com and DeepFun.com. This global poll received over 8,500 responses from 850+ respondents from around the world.
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