NEOCAST to Serve as the Foundation Brand for Real Digital MediaSarasota, FL (PEWEB) July 8, 2004 -- Real Digital Media (RDM), a leading provider of next generation dynamic digital signage technology for point of purchase marketing and promotions, today announced its family of digital signage and narrowcast network products have been renamed to NEOCAST TM. The NEOCAST digital media products from RDM store, deliver, manage and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, customized content can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging.The NEOCAST family of products consists of:NEOCAST Media Player: The NEOCAST Media Player is a next generation network media appliance designed to store and play digital signage and promotions. The product offers extreme reliability, full feature set and hours of content storage.NEOCAST IP Media Board: The NEOCAST IP Media Board is the latest generation, professional digital playback circuit board from RDM. Featuring independent output channels of VGA, S-video or composite video, and analog or Digital audio, the media board is ideal for demanding, industrial multimedia and interactive applications. NEOCAST Media Network Manager: The NEOCAST Media Network Manager is powerful server software for managing the delivery of digital media files across the Internet or VPN. The software offers centralized control, monitoring and content distribution to the NEOCAST Media Players or IP Media Boards. With NEOCAST Media Network Manager, digital content can be served across entire NEOCAST Networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences."The NEOCAST brand helps to identify our products as what they are to our customers: cornerstones of the emerging digital signage and narrowcast network industries," said Ken Goldberg, CEO of Real Digital Media. "In this new point of purchase channel, static and generic messages will be replaced by dynamic, customized messages from network owners and advertisers. RDM will be there, providing the tools to build and manage what we are calling NEOCAST Networks."New DevelopmentsIn addition to storing, delivering, managing, and playing digital content, the NEOCAST family of products now offers interactivity through barcode scanner and touch screen capabilities. These enhancements allow NEOCAST customers to develop rich, interactive digital signage that extend their displays beyond motion to evoking and capturing customer behaviors at the point-of-purchase."Turning eyes into action is the end goal of any advertising and communication strategy," said Michael Baron, President of Real Digital Media. "With the new interactive capabilities built into NEOCAST, our customers can now leverage their dynamic digital signage investment to directly gauge the effectiveness of their advertising on consumer behavior."About Real Digital Media Real Digital Media (RDM) provides next generation digital signage technology for point of purchase marketing and promotions. Founded in 2002, our family of digital media products manage, deliver and play content in a wide range of digital formats at point of purchase locations. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messages and promotions. To find out more, visit www.realdigitalmedia.com .Media Contact:Jason Broom
