Seth Godin, international bestselling author, entrepreneur, and self-described “agent of change," will speak to key business people and decision makers at a seminar in Edison, NJ, on November 17, 2005. Sponsored by Move Ahead 1, the seminar will be based on his latest book, "All Marketers are Liars."
Move Ahead 1 of Wall Township will proudly present marketing expert Seth Godin in a seminar on Thursday, November 17, at the Holiday Inn on Woodbridge Avenue in Edison. Godin, called the “Prime Minister of Permission Marketing” by Promo Magazine, is an international bestselling author, entrepreneur, and self-described “agent of change.” His six books, all of which have appeared on the Amazon.com Top 100 and the New York Times business book bestseller lists, have been bestsellers around the world and have largely altered the way people think about marketing, change and work. His Edison seminar will be based on his latest book, “All Marketers are Liars,” where he reveals that today's consumers need more than traditional marketing; they need to be told a story about the product that feels authentic and fits consumers' worldview in order to create successful business and satisfied customers.
Attendees can expect Godin to share practical advice on integrating “Purple Cow” thinking into corporate cultures; proven strategies for making products or services so remarkable that they practically sell themselves; why everything is marketing-related; how ideas spread; why ads don’t work; and a step-by-step way to get your organization to do something remarkable -- quickly, cheaply and reliably.
Larry Bailin, CEO of Move Ahead 1, will open up the seminar with a special keynote presentation entitled, “Mommy, Where Do Customers Come From?”, a fun and informative look at marketing to an ever evolving customer. Bailin, an internationally recognized authority on Internet Marketing – Progression Marketing techniques, has served as a keynote speaker for such prestigious organizations as The Direct Marketing Association (DMA), Business Marketing Association (BMA), Second Wind Network and many others, including numerous chambers of commerce and private industries. He has co-presented with industry leaders such as Ask Jeeves, Symbol Technologies, Avaya and Microsoft, and is also a featured article writer on the topic of Internet Marketing and Search Engine Technology for online and offline publications.
Move Ahead 1, a full-service business development and resource company offering education, professional training and critical business skills development, will give attendees ample opportunity to net weave with each other as well as with a number of participating vendors both before and after Godin takes the stage. Businesses represented at past seminars have included realtors, marketing groups, consulting firms, advertising and productions services, business publications, accounting firms, and communications companies.
Move Ahead 1 strongly encourages anyone interested in attending to register as early as possible since the seminar is expected to sell out quickly. For details on registering for Seth Godin and all other upcoming seminars and workshops, call Move Ahead 1 at 732-202-3599 or visit their website at www.moveahead1.com ;
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