A recent survey conducted by Direct Magazine reports that contacting prospects through e-mail is fast becoming the most desired medium employed by the direct marketers. According to the report, over 70% marketers confirmed contacting customers via e-mail. This indicates a striking 10% rise from 2007. More than half of the direct marketers indicated their intention of boosting their email budgets for the approaching year.
Even then, this development is not an alarm signaling the end of snail mail. If not as popular, snail mail continues to be utilized as an accompaniment for marketing strategies. The report details that 66% of direct marketers still harness snail mail as a supplement to e-mail. This is a 4% decrease from 2007. The report also records that 59% of direct marketers also use snail mail to reach sales prospects.
Meenakshi Wali Business Development Head and Co- founder Rupiz Media states that, βE-mail marketing, far from being a spent force, has yet again reinforced its utility as an important marketing device.β She further adds that, βIt is all set to further grow in terms of influence in marketing.β E-mail marketing will continue opening newer avenues for various businesses interested in expanding their customer base.
Rupiz Media is a premier online marketing firm providing services in SEM and business application software development and their network strives to provide perfect business platform for global merchants, offering them a bouquet of benefits.
According to the report, 37% of the marketing companies are prepared to spend more on mail to customers in 2009. Also 39% plan to expend on mail to prospects. Apart from snail mail and e-mail, search marketing is also fast speeding up as a favoured marketing device. The statistics reveal that 39% of the direct marketers are also focusing on search marketing.
Marketers searching for lucrative product sales are being drawn to email marketing which helps in establishing a direct response system with the customers.
For more information visit: http://www.rupizxpress.com
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