Jennifer Lopez. Pedro Martinez. George Lopez. Shakira. All Pop Culture icons. The growing popularity of the Latino culture is not just a flash in the pan. It is a sign that the Latino population is beginning to emerge as an important influence in our marketplace. Companies looking to grow are going to need to embrace the Latino bicultural preferences, as Latinos soon will make up 25% of the U.S. workforce, and they will be pouring that money back into the marketplace.
One company is offering an iconic domain name for sale on E-Bay that will help businesses break into the Latino market. LatinVibe.com is that name, and it’s already creating buzz among major networks, cable shows, magazines and more. With the increased growth in Latino influence, the possibilities with a website like http://www.LatinVibe.com are endless, as it can encompass a number of media pipelines. With LatinVibe.com, the Latino bicultural preference is encompassed, as the name implies the energy of the combined Hispanic and American influences.
Latino’s are now being touted as a key component of economic growth. Their disposable income has increased 29 percent since 2001 to the tune of $652 billion in 2004. This rate is twice the growth that the rest of the population is experiencing. Also, Latino entrepreneurs have increased 30 percent since 1998. Overall, the Latino population has increased 57% in the past decade and is predicted to be the largest market by 2007. The increased growth of the Latino population along with a larger disposable income and business ownership mean that it is time for corporate America to take notice, and some have already begun to embrace the Latino market.
Large companies like Proctor and Gamble and PacifiCare are already starting advertising campaigns directed at Latinos. Even the political realm has felt the impact of a growing Latino influence, as seen in the last election. Television has shows like The George Lopez show and Freddie that center around a Latino family. Even The West Wing offers up a viable Latino presidential candidate. This shift in thinking toward acceptance of the Latino bicultural preferences exhibits a need for emerging businesses to accept the growing influence of Latinos in America. Latin Vibe
There are a number of mediums where an emerging entrepreneur can gain an early advantage with the Latino bicultural emergence in America. One of the easiest and most accessible mediums is the Internet. According to the UCLA Center for Communication Policy, 71 percent of Latinos use the Internet, and 60 percent of non-users are planning to become Internet users in the next year. Three quarters of the Latino Internet users reported that the Internet was an “important source of information.”
The influence of the Latino bicultural attitudes on America is no longer restricted to Cinco de Mayo anymore. Latino influences are now making their way into the melting pot of the American culture through television, music, politics, and the economy. For most businesses, this means taking advantage of mediums like the internet and websites like LatinVibe.com to meet the growing needs of the Latino population. If your company’s vision is aligned with the Latino culture, then LatinVibe.com is the domain name to own. It will be available for sale on October 17th. Once it’s sold, it will be gone forever. Make your bid for this great name now and dominate the Latin market.
