VANCOUVER/ Aug 9/ When part, or all of a Companies income is relying on contacting other businesses to sell their goods and services, it is important that the contact list, the company purchases, has enough information and pre-qualification for the Company to effect a sale. Most list brokers usually supply lists in general categories.
The purchased list for the most part, supply enough information including a contact person as well as statistical information such as number of employees, services they provide and annual revenue. For larger businesses that contract telemarketing companies this information is satisfactory. For small businesses, the cost of purchasing lists from a list broker may not be cost effective. In most cases they do not employ a telemarketing unit or have the financial resources to call unqualified leads. IFC List Services, www.ifclistservices.com , offers small business owners another solution. A customized list, which is pre-qualified by IFC List Services. Each business on the list is contacted and pre-qualified based on the business criteria. The leads are then compiled and sold to the client.
The purchased list would, in most cases, be one-third the size of a general list but the leads are qualified. For example, if a web design firm was wanting to offer their services to businesses that did not have a web site yet this would be one pre-qualification. The company also offers clients a shared list service, which is even more cost effective. This service simply resells the list within a ten-day period, called the shelf life, to a maximum of 8 clients who have the same criteria. After a ten-day period the list is not sold because it is no longer considered a reliable list. Using the example of the Web Design firms. After ten days some of the leads may have contracted with a company to design a web site, therefore making the lead stale.
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