Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that the Country Music Hall of Fame® and Museum has selected Vocus to help manage and automate its public relations efforts.
Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that the Country Music Hall of Fame® and Museum has selected Vocus to help manage and automate its public relations efforts. Located in Nashville, Tennessee, the Country Music Hall of Fame and Museum’s mission is the preservation of the history of country and related vernacular music rooted in southern culture.
According to Tina Wright, Media Relations Manager at the Country Music Hall of Fame and Museum, Vocus software demonstrably improves her department’s productivity. By combining into one comprehensive yet affordable system all of the features needed to plan, execute and measure PR programs, the Vocus software suite improves efficiency and delivers an excellent return on investment.
“As a not-for-profit organization, we have to make every dollar and every hour count,” said Wright. “Vocus gives us a continuously updated media database, project management capabilities, and the ability to have all of our news automatically imported, organized and analyzed. It really has opened up a whole new world to us.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Today’s corporate communications departments are being asked to accomplish more on ever-tighter budgets,” said Rick Rudman, president and CEO of Vocus, Inc. “To maximize our customers’ efficiency and productivity, we ensure that our software is comprehensive, easy to learn and use, and priced for organizations of all sizes.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About The Country Music Hall of Fame and Museum
The Country Music Hall of Fame and Museum is operated by the Country Music Foundation, a not-for-profit 501(c)(3) educational organization chartered by the state of Tennessee in 1964. The Museum’s mission is the preservation of the history of country and related vernacular music rooted in southern culture. With the same educational mission, the Foundation also operates CMF Records, the Museum’s Frist Library and Archive, CMF Press, historic RCA Studio B, and Hatch Show Print.
The Ford Division of the Ford Motor Co. is a Founding Partner of the $37 million Country Music Hall of Fame and Museum, which re-opened on May 17, 2001 in downtown Nashville.
More information about the Country Music Hall of Fame and Museum is available by calling 615.416.2001 or visiting www.countrymusichalloffame.com.
