MediaBuys.com, the leading media buying discount club in the U.S. has announced the addition of Television and Cable shows to its growing list of available multi-medium ad space. The move will allow the club’s 780+ buying members access to pre-discounted buys for a variety of sports, comedy and other shows in its online Media Store.
MediaBuys.com, the leading media buying discount club in the U.S. has announced the addition of Television and Cable shows to its growing list of available multi-medium ad space. The move will allow the club’s 780+ buying members access to pre-discounted buys for a variety of sports, comedy and other shows in its online Media Store.
MediaBuys will unveil its latest Media Store additions with ad space from the World Championships of Freestyle Motocross. Held in conjunction with the 2005 LG Action Sports World Tour event in Los Angeles, shows will air on CBS on November 27th and on OLN in multiple shows between November 15th and December 31st.
MediaBuys will also introduce ad space for the U.S. Pro Golf Tour’s “54 Holes to Sunday” which airs December 7th, 8th, 12th, 16th, 23rd and 27th on the Golf Channel. “54 Holes to Sunday” is an inside-the-ropes highlights show of tour events which includes players of all ages and skill levels, former PGA and Champions Tour professionals and celebrities as they battle for high stakes prize money in twelve U.S. tour stops.
“MediaBuys is a perfect solution for our program, allowing our national audience to be targeted by national advertisers,” says Mark Edwards, Director of Media Relations of the U.S. Pro Golf Tour. “Plus, with a pool of media buyers in one location, we have the ability to sell our ad space much quicker.”
MediaBuys’ Media Store (a shopping cart environment for media) is a highly unusual way of selling ad space, especially when it comes to broadcast, which is typically driven by detailed media planning research and CPP values. Mediums available in the online process include ad space for Cable, Spot and Network Television, DRTV, Local and National Radio, Magazines, Newspapers, Newsletters, Out-Of-Home, On-Screen and Interactive, in both B2B and B2C categories.
MediaBuys earns a commission from each transaction, depending on the contractual arrangement with the media source that is often adjusted based on the financial constraints of the buyer’s budget.
The inclusion of television and cable shows comes on the heel of MediaBuys' high-profile ad sales for the Latin GRAMMY Awards, the Latin Recording Academy’s Person of the Year sponsorships and the upcoming Sundance Film Festival’s event Catalogue and Daily Insider.
“The Media Store is a solution that offers cost savings to our advertisers and time savings to our staff,” says Ken Rose, who represents The Recording Academy, Latin Recording Academy and Sundance Institute. “MediaBuys’ automation allows us to cast a wider net and keeps us on track with the paperwork and follow-up.”
Buying members who have signed up for free accounts with MediaBuys include ad agencies, media buying companies and corporate in-house marketing departments whom represent some 2,500+ advertisers looking for a better deal.
About MediaBuys
The MediaBuys media buying club concept began in September 2002 as a way to make B2B ad space buying easier and cheaper for 35 clients of its original ad agency in Los Angeles. The club became a company (MediaBuys, LLC) in September of 2003 after adding B2C buys in the form of Cable and Spot Television, Radio, Magazines, Regional Newspapers and Out-Of-Home.
Today, MediaBuys has become America's fastest growing media buying club. It has matured to over 780+ buying members covering over 2,500 corporations nationally, 3,700+ media sources and represents millions of dollars in available media space.
PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
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Corporate Contact:
MediaBuys, LLC
Telephone: 818-755-5020
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