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DNA of Persuasion Sales Training Seminar: Hooters Casino Hotel  
Released:  12/7/2005 1:17:26 AM
Company URL:  http://www.maxpersuasion.com
Last View 10/12/2008 12:00:42 AM
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Press Release:


FOR IMMEDIATE RELEASE
12/07/2005


Go Beyond Sales Training With "DNA of Persuasion, Decoded" Seminar

Go beyond sales training with proven effective techniques of persuasion and reducing resistance. Double Helix - the DNA of Persuasion, Decoded is the latest seminar from master persuader, Kenrick Cleveland and features leading persuasion researcher, Dr. Eric Knowles, Editor of the Social Psychology textbook Resistance and Persuasion.

Las Vegas, NV December 7, 2005 - "Resistance to many sales messages has become automatic. That is a key finding of persuasion researchers," says Kenrick Cleveland. "Resistance is the most important component in persuasion. To influence clients now requires use of the latest skills in reducing resistance." The seminar Double Helix - the DNA of Persuasion, Decoded focuses on strategies of effective resistance reduction. It opens for registration at 8 a.m. PST, (11 a.m. EST) on December 7 , 2005.

To get more information and registration details for this seminar, click here: http://DNA-of-Persuasion.com

It is estimated that people are now bombarded with an average of 400 pitches or sales messages per day. They are coping with this overload by becoming sophisticated in recognizing and resisting hidden motives. The public are automatically becoming skeptical of behavior they encounter in the marketplace.

For example, the "old school" sales techniques of using flattery, saying their name over and over, and offering free gifts and discount coupons build resistance instead of lowering it. Now when people enter into a sales environment, their guard is raised and their shields are up. Persuasion in this social environment demands more sophisticated and deep covert techniques.

Salespersons are drilled to increase the persuasion level by connecting with the customer, bringing up features and benefits, and building value. However, this is less effective unless combined with a number of strategies to lessen resistance to a persuasion message.

This 5 day seminar will provide cutting edge training in persuasion for sales people, consultants, and business owners across all industries and business sectors. They will learn and practise numerous techniques targeted to their business, to increase persuasion power, reduce resistance and eliminate objections.

About Influence Marketing LLC:
Markets the products of Kenrick Cleveland, leading expert in persuasion and influence.

Contact Mark Bossert for more insights into this topic.
Direct line: (253) 238-1763
Email: mbossert@maxpersuasion.com
Other helpful information regarding the event can be found at: http://www.DNA-of-Persuasion.com.

###

Press Contact: Mark Bossert
Company Name: Influence Marketing LLC
Email: mbossert@maxpersuasion.com
Phone: 253-238-1763
Website: http://www.DNA-of-Persuasion.com





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