Bechna.com launched in October 2005 providing a medium for users to post free online classified ads in India. The site has picked up a lot of momentum over the last 3 months and is one of the fastest growing internet portals in India. Bechna (which means "sell") allows users to post ads for services, products, events, jobs, housing and matrimonials in over 20 cities throughout India.
www.Bechna.com launched in October 2005 for users to post free online classified ads in India. The site has picked up a lot of momentum over the last 3 months and has become one of the fastest growing internet portals in India.
The online classifieds industry provides the common man the ability to post an ad to sell anything from a cricket bat to a car to a house; find jobs; promote a business, service or an event; and even browse through matrimonials without having to pay a fee. Traditional channels like Newspapers and Magazines have become very expensive for the average person to afford even a 3 or 4 line listing. However with Bechna.com, anyone can post listings of any length free of cost.
Bechna (which means "sell" in Hindi) allows users to post ads/listings for services, products, jobs, housing and matrimonials in over 20 cities throughout India. "Posting a listing on the site is a simple process - and only requires an email address. No logins, passwords or registration is required to post on our site.", said Deepak Raghavan, founder of Bechna.com.
According to Mr Raghavan, plans are in place to expand the coverage of the site to over 50 different Indian cities by the end of the year. Most of the listings so far on the site are found in the major cities like Delhi, Bangalore, Mumbai, Hyderabad and Chennai. Bechna is encouraging residents of smaller cities like Pune, Nagpur, Ludhiana, Kozhikhode, Mysore and Coimbatore to visit and post their ads.
Unlike some other Indian classifieds portals, Bechna.com has a clean, uncluttered feel which has led to its popularity among users throughout India. "There is a fine line between displaying revenue generating ads on a website and spamming the user. Unfortunately, several sites in India have crossed this line and it's starting to hurt them as users stay away. At Bechna our users come first.", said Mr Raghavan.
