On the heels of the fifth season of Foxs American Idol, small business owners have a huge opportunity to leverage Foxs fortune into their own and put big bucks into the bank in the process.
International Marketing Consultants Jimmy Vee and Travis Miller make a powerful plea to small business owners, ?Watch American Idol or go out of business.?
?In order for small business owners to garner maximum pull and penetration with their generally small marketing budgets, it is vitally important to enter into the conversation that is already going on inside your customers heads,? says Jimmy Vee, co-founder of www.GravitationalMarketing.com. ?It is much easier to sell a prospect if you are in sync with what they are already thinking and talking about. Plus, by tapping into their current thoughts and emotions your message will penetrate deeper and make a longer lasting and more powerful impact.?
What does American Idol and small business have in common and how does that factor into the conversation that is currently going on? Travis Miller, the other half of www.GravitationalMarketing.com responds to this question with powerful statistics: ?American Idol is slated to reach some 27.5 million viewers. How many of these viewers are your prospects? Chances are a good number of them.? Miller continues, ? Tying into media, news and pop culture events are a marketing hammer that small businesses can use for little cost to propel themselves into pseudo-local celebrity status. For instance, you can create ads, events and promotions that relate to your customers existing thoughts. Its a powerful tool, yet one that is far under-utilized.?
According to the US Small Business Administration, over 500,000 new small businesses are born each year. But as many as 50% fail in their very first year of life. According to Vee and Miller, these daunting figures are a direct consequence of the below-average marketing efforts employed by small businesses - and the fact that most marketing fails to connect with the intended target at a personal, emotional and relevant level.
Their recommendation for the salvation of any small business: The American Idol Phenomenon.
?Studies show that the American Idol audience (and the Reality TV audience in general) is not limited to the teen-age crowd. Members of almost every segment, age and demographic are partaking in the festivities offered by prime-time reality. Its consuming their thoughts and desires,? concludes Miller.
If you are a small business owner or solo sales representative and are tired of doing the same old boring marketing that gets no results and wastes your precious time, energy and cash then scoot on over to and join the herds of others who devour Vee and Millers Mission Control Marketing Newsletter.
In addition to learning more about The American Idol Phenomenon you will discover other juicy bits of marketing insight that will enable you to naturally attract new customers quickly and effortlessly - like gravity pulls objects to earth.
American Reality TV hits new low with American Idol Slams - American Reality TV http://www.americanrealitytv.com, a web site covering television and in particlular reality tv shows, is buzzing with activity as new reality shows take over the minds and hearts o .. (236 Views)
