The City of New Orleans and sponsorship agency MediaBuys, LLC announced today the addition of a "Recovery Room" to its Ad Support and Sponsorship program during Mardi Gras. This special area will allow corporate participants to help residents and businesses that have been affected by the hurricane with various aspects of their individual recovery.
The City of New Orleans and sponsorship agency MediaBuys, LLC announced today the addition of a "Recovery Room" to its Ad Support and Sponsorship Program during Mardi Gras. This special area will allow corporate participants to help residents and businesses that have been affected by the hurricane with various aspects of their individual recovery.
The concept was conceived from MediaBuys' extensive dialogue with prospective corporate participants in the Ad Support and Sponsorship Program who are looking for a higher degree of ground-level engagement in New Orleans.
"Corporations and volunteers have been asking how they can participate at a local level, one-on-one, to help residents put their lives back together," states Chick Ciccarelli, MediaBuys CEO. "We're in the beginning stages, but we have had interest from mortgage, banking, insurance and building industries. We are also hoping that companies involving identity recovery, education, clean-up, elderly care, jobs, relocation and others are willing to become involved, as well."
The Recovery Room will be hosted at the Morial Convention Center New Orleans (MCCNO) near the parade route throughout the duration of the Mardi Gras run. The Recovery Room will feature a series of booths, numbering potentially between twenty and twenty-five.
Corporations can participate exclusively in a trade-show-like booth setup and supply all comers - residents, business owners, and others affected by Hurricane Katrina - with access to vital information, advice and materials to help them cope with critical issues.
"The Recovery Room will be a connecting point for volunteers, service providers, corporate supporters, displaced residents and others to access and participate in clean-up and rebuilding efforts", said Ernest Collins, Arts & Entertainment Director for the city of New Orleans. "The Mayor asked that we develop ways to deliver assistance to residents as a component of the celebration, and the Recovery Room meets that objective in a very complimentary way."
Volunteers can report to the Recovery Room to find out where their help is most needed. The City will also be placing information on its website in upcoming weeks. Corporations are encouraged to contact MediaBuys for more details through its website. (http://www.mediabuys.com/mardigras)
About MediaBuys
The MediaBuys media buying club concept began in September 2002 as a way to make B2B ad space buying easier and cheaper for 35 clients of its original ad agency in Los Angeles. The club became a company (MediaBuys, LLC) in September of 2003 after adding B2C buys.
MediaBuys' Media Store (a shopping cart environment for media) is a highly unusual way of selling ad space, especially when it comes to broadcast, which is typically driven by detailed media planning research and CPP values. Mediums available in the online process include ad space for Cable, Spot and Network Television, DRTV, Local and National Radio, Magazines, Newspapers, Newsletters, Out-Of-Home, On-Screen and Interactive, in both B2B and B2C categories.
Today, MediaBuys has become America's fastest growing media buying club. It has matured to over 850+ buying members covering thousands of corporations nationally, and represents millions of dollars in available media space.
PR Contact:
Eban Howell
PMK/HBH
212-373-6138
City of New Orleans:
Ernest Collins
Executive Director of Arts and Entertainment
Telephone: (504) 658-4940
Corporate Contact:
MediaBuys, LLC
Chick Ciccarelli, Managing Member, CEO
Ken Rose, V.P. Business Development
Telephone: (818) 755-5020
