Britain's ever growing lorry-spotting cult has a new challenge this month with a unique set of liveries to watch out for. This follows the introduction by the Yorkshire-based Style Group (
The Style Group (http://www.safestyle.co.uk) has introduced a further six new articulated lorries this month, adding to its countrywide transport fleet. The vehicles have 40ft trailers, which will distribute more than 6,000 windows and doors a week to the 12 Style Group depots across the United Kingdom.
Importantly, the new fleet will be one of the most easily recognisable on Britain's extensive road network with distinctive liveries throwing out a new and interesting challenge to passing motorists and pedestrians alike. The sides of the trailers will feature a long, flowing message including the company's famous retail "Safe Style UK" logo and freephone number. These lead gracefully along to fun-packed rear door areas which will have a series of six different designs and messages strongly featuring the leading stars of stage and screen renowned for their roles in the company's television and radio campaigns.
The stars include top-rated comedy duo fresh from the "I'm A Celebrity" jungle, Cannon and Ball, former Coronation Street personality, Ken Morley and assisting them will be the Style Group's own Geoff Brown and self-built canvass coordinator-cum-TV personality, Bonny Brough.
John Ross, Chief Executive of the Style Group, explained: "The new addition to our already extensive fleet will give the group bigger and better distribution of our market-leading products and, of course, increase our overall efficiency. Most importantly they will be a strong and memorable addition to our high profile marketing campaigns."
The rear door areas will be most eye-catching by featuring the stars of their every-day award-winning advertising. Cannon and Ball get two designs with their popular television message "Pick up the Pigging phone" but with the equally strong and safety conscious line: "But NOT while you're driving"! Ken Morley also gets two with Geoff Brown and Tommy Cannon with Style group's own, Bonny Brough all portrayed with different "BOGOF" messages.
"In today's world of increasing grid lock, the new vehicles have not only been designed to create interest but also remind our customers of the dangers of using mobile phones whilst driving. They will also provide the lorry spotting brigade with something completely new to look out for in 2006!" added John.
About Style Group UK:
The STYLE GROUP UK is the largest independent manufacturer, supplier and retailer of uPVC windows and doors in the United Kingdom. Since its inception in 1992 the Group has continued to expand and now has 40 branches across the country from the South West to the North East serviced by a large in-house transport fleet. It ranks as one of Yorkshire's fastest growing companies according to a recent Business Insider Top 500 companies survey published in July 2005, rising from 129th to 88th.
The Group incorporates three specialist subsidiaries catering for manufacture, trade supply and retail as follows:
WINDOWSTYLE UK is the manufacturing arm and its state-of-the-art factory in Wombwell, near Barnsley, South Yorkshire produces up to 10,000 quality assured frames per week. It is also the area's largest single employer.
TRADESTYLE UK was established in 2002 and supplies exclusively to non-fabricating retailers and installers. It has its own manufacturing facility and has seen demand for its products at a genuine trade price soar way beyond expectations.
SAFESTYLE UK (http://www.safestyle-windows.co.uk) is the best known name within the Group. It is synonymous with quality and affordability and installs domestic window and door frames valuing in excess of £2 million every week. It is renowned for its memorable, celebrity-fronted television and radio advertising campaigns featuring its value-for-money offers.
For further information please contact:
Ashley Metcalfe
CHS Ltd
+44 1132 362000
